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Latest Advertising Investigations & Analysis

Editorial insights and market breakdowns from our journalists

Analysis

The Death of Manual Bidding: Inside Meta's Massive Algorithm Shift and the New Era of Autonomous Creative

Based on internal documents and interviews with top spenders, Meta's latest ad delivery architecture quietly penalizes granular audience segmentation while hyper-rewarding dynamic modular video creatives.

Oct 18, 2026

Guide

Performance Max Budget Cannibalization: The Audit Script Every Media Buyer Needs to Run Today

A newly surfaced open-source script proves how Google PMax quietly steals branded search volume to inflate reported ROAS metrics.

Oct 18, 2026