Marketing, AI, Advertising & Growth
TikTok has initiated an aggressive new subsidy program offering up to 30% discount coupons funded directly by the platform for qualifying US merchant live-streams.
The offensive comes as consumer brand adoption of native TikTok checkout solutions doubled quarter-over-quarter.
Marcus Vance has spent the past decade auditing ad accounts, reverse-engineering dynamic creative algorithms, and scaling direct-to-consumer ad spend. He previously led growth at two venture-backed e-commerce brands before joining The Marketing Fiend.
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